Sikholelwa ukuthi isimo sengqondo esihle sesevisi sithuthukisa isithombe senkampani kanye nomuzwa wamakhasimende wokuthenga. Ngokubambelela emcabangweni wokuphatha “wokuthambekela kubantu” kanye nomgomo wokuqashwa “wokuhlonipha amathalente nokudlala ngokugcwele ngamathalente abo,” indlela yethu yokuphatha ehlanganisa izikhuthazo nengcindezi ihlale iqiniswa, okuyinto ngokwezinga elikhulu ethuthukisa ubungqabavu namandla ethu. Ngokuhlomula ngalokhu, abasebenzi bethu, ikakhulukazi ithimba lethu labadayisi, baye bahlakulela ukuba ochwepheshe bezimboni abasebenza kuwo wonke amabhizinisi ngomdlandla, ngobuqotho, nangokuzibophezela.

Sifisa ngobuqotho “ukwenza ubungane” namakhasimende futhi siphikelele ekwenzeni lokho.